About The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Movie details
- Release date
- 1954-07-04
- Runtime
- 21m
- Genres
- Documentary
- Rating
- 6.0/10 (1 votes)
- Language
- EN
- Country
- United States of America
- Director
- Wayne A Langston
- Writer
- Helen A. Krupka
Cast
Watch the trailer
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Frequently asked questions
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What's the rating of The Secret of Selling the Negro?
The Secret of Selling the Negro (1954) has a rating of 6.0/10 based on 1 viewer votes on TMDB.
How long is The Secret of Selling the Negro?
The runtime of The Secret of Selling the Negro (1954) is 21m.
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